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Are social media checks the ‘new normal’

22nd July 2020
Alex Gunthardt By Alex Gunthardt Founder and Operations Director

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Are social media checks the new normal?

There has been more digital evolution in the last 2 months than occurred in the last 2 years. Have you stopped to think how technology can be applied to the most human of interactions – the interview and hiring process?

As virtual interviews are now part of the ‘new normal’, we are having to rely on a much narrower ‘view’ of the candidate to make key hiring decisions. In the absence of face to face feedback we need to assess a candidate in different ways to ensure we make the best decision.

This brings with it challenges in the hiring process, so can technology help bridge the gap?

One way to better understand a candidate’s character and behaviour is to look at their social media activity. Are they angry or caring online? Are they engaged in charitable work that shows grit and commitment to a cause? Are there any discrepancies between their online behaviour and what you see face to face?

If you decide to use social media checks, be aware there are risks in looking at the data without some rules in place first. Using a third party to conduct thorough global checks ensures you don’t let unconscious bias creep in and leave you open to accusations of bias.

It can also be a minefield when there are thousands of posts to review across a whole host of social media profiles. This is where technology helps, with Artificial Intelligence (AI) creating efficiencies and removing the margin for human error. Human QA of the results can then remove the margin for error in an AI only approach, resulting in a high-quality report.

When social media checks become a core step in your hiring process, you will see the full value of an approach designed for the digital era.

If you would like to know more information about social media checks and investigative online due diligence checks, please give us a call on 0203 1500 775.

About The Author

Alex Gunthardt

Alex Gunthardt

Founder and Operations Director

In 2006, Alex, in collaboration with Michelle, co-founded CV Insight. His formal transition to the CV Insight team occurred in 2016, following a successful career as the Head of Professional Services at an International Software Company. Alex adeptly delivered software solutions to globally renowned law firms throughout this period, with Clifford Chance and Freshfields Bruckhaus Deringer prominent among his satisfied clients. With an extensive background encompassing over 15 years of experience in technology, operations, customer service, and team management, Alex’s steadfast dedication revolves around providing outstanding customer service and tailored screening solutions for our clients.

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